Delta was installing USB chargers at every seat on all of their long-haul international flights and they asked us to create a radio spot to share the news. Which we did.
But we also had another idea. So we partnered with Uber to target tech-savvy business travelers and let them experience the product benefit themselves before they even boarded their flights.
Users on Instagram and Twitter called it "clever," "genius," "positively brilliant," "crazy smart," and "AWWWEEESOMMMMEEE." Gizmodo called it "The Most Useful Ad Ever."
